“The media want to talk to the girls who are experts through their own lived experience”

I sat down with the International Broadcasting Trust to talk about trends in charity campaigning and how as campaigners we can be more effective.

It won’t come as much of a surprise that my main message was about moving aside and letting those with lived experience lead! Not only because they are the experts but also they are the most impactful message carriers for your campaign.

You can read the report here to see more from experts at Shelter, Save the Children and the incredible Our Streets Now

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